Creatives React: Does Instacart Pack Too Many Mascots In Its Super Bowl Ad?
Instacart's first Super Bowl ad is a who's who of mascots. The 30-second, called "We're Here," features nine mascots, from Mr. Clean to the Duracell Bunny, racing to deliver a groceries to a family. It wouldn't be surprising if Instacart's business development team spent hundreds of hours trying to nail down the rights and intellectual...
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