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Creatives React: Nike’s Super Bowl Ad Is a Triumph
Nike has made waves with its Super Bowl 59 ad, "So Win," which celebrates the big dreams and achievements of women athletes. The brand's first Super Bowl commercial since 1998's "Swoosh This" comes as it tries to turn around the business and reinvigorate its marketing with athlete-focused storytelling. Creative leaders praised the ad for its...
Nike has made waves with its Super Bowl 59 ad, "So Win," which celebrates the big dreams and achievements of women athletes. The brand's first Super Bowl commercial since 1998's "Swoosh This" comes as it tries to turn around the business and reinvigorate its marketing with athlete-focused storytelling. Creative leaders praised the ad for its...
