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Authentication Is Tough, But Publishers Cannes Make It Happen
Publishers need a lot of things. They need to collect more first-party data; they need their readers to authenticate; they need reliable, consent-based information to maximize their ad revenue. Easier said than done. The majority of people don’t subscribe and log into publisher sites; they hit a paywall and immediately bounce elsewhere with a click […] The post Authentication Is Tough, But Publishers Cannes Make It Happen appeared first on AdExchanger.
Publishers need a lot of things. They need to collect more first-party data; they need their readers to authenticate; they need reliable, consent-based information to maximize their ad revenue. Easier said than done. The majority of people don’t subscribe and log into publisher sites; they hit a paywall and immediately bounce elsewhere with a click […]
The post Authentication Is Tough, But Publishers Cannes Make It Happen appeared first on AdExchanger.
