Media Buying Briefing: What Dentsu’s synthetic audiences deal reveals about future of media planning

Much of the chatter at Cannes Lions last week (heard and overheard by my colleagues) fixated on AI’s ability to generate content faster or reduce production costs.

That’s all well and good, but timesheet and dollar savings don’t tell the whole story when it comes to the practical applications of AI already taking hold within the ad industry, especially within media planning and buying. 

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