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Is Facebook quietly becoming a new revenue stream for publishers again?
A recent year-over-year spike in Facebook referral traffic, is — somewhat surprisingly — coinciding with an influx of revenue from Meta’s content monetization program.
Just when publishers thought Facebook was done, it’s pulling them back in.
Publishers have witnessed a recent year-over-year spike in Facebook referral traffic, and it’s — somewhat surprisingly — coinciding with an influx of revenue from Meta’s content monetization program.
Of the 10 publishers Digiday spoke to for this article, several are on track to make between six and seven figures this year from Meta’s latest content monetization program, which was introduced last October.
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