2025 Facebook ad sizes and specs cheat sheet
This guide to Facebook ad sizes for 2025 includes all the new specs, dimensions, and file formats for every type of ad. The post 2025 Facebook ad sizes and specs cheat sheet appeared first on Social Media Marketing & Management Dashboard.
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Social media platforms are always changing, right? So what’s the best Facebook ad size to use in 2025? The truth is… it depends.
There are several different types of Facebook ads to choose from, and the ad sizes and specs you need to use will vary from format to format. For a detailed overview of the different formats, check out this guide on Facebook ad tools.
To start creating your creative assets for your next Facebook ad, here’s your complete cheat sheet of all Facebook ad image sizes in one place, organized by placement. Bookmark it, Slack it to your team, and print it out for reference later.
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Facebook ad image sizes cheat sheet
We cover each ad format in more detail below, but here is a quick overview of all popular Facebook ad specs at a glance.
To learn even more about Facebook advertising, download our full cheat sheet.
Facebook feed ad sizes
The Facebook news feed is probably what you think of most when it comes to Facebook ad sizes. It’s the endlessly scrollable place to find all your friends’ status updates, photo posts, videos, and more — plus content from brands and Facebook Pages you follow.
Facebook feed ads come in many styles, from carousel ads to single image or video ads, as it’s one of the most popular Facebook ad placements. The second item in a user’s feed is an ad, with more mixed between organic content as a user continues scrolling.
Source: Typeform
Facebook feed image ad sizes
- Display size: 1440 x 1440 pixels (1:1 ratio) or 1440 x 1800 pixels (4:5 ratio)
- Minimum image ad width: 600 pixels
- Minimum image ad height: 600 pixels (1:1 ratio) or 750 pixels (4:5 ratio)
- Aspect ratio: 1:1 or 4:5
- File type: PNG or JPG
- Maximum file size: 30MB
Facebook feed video ad sizes
- Display size: 1440 x 1440 pixels (1:1 ratio) or 1440 x 1800 pixels (4:5 ratio)
- Minimum video ad width: 120 pixels
- Minimum video ad height: 120 pixels
- Aspect ratio: 1:1 for desktop or mobile, or 4:5 for mobile only
- File type: MP4, MOV, GIF
- Recommended video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
- Maximum file size: 4GB
- Maximum video length: 241 minutes
Facebook carousel ad sizes
Facebook carousel ad types allow you to showcase between two and 10 images, videos, or a mix of both and link each one to a separate URL or landing page. These are one of the most popular Facebook ad formats thanks to their versatility and having so many placement options across Facebook on desktop and mobile.
One of the most effective carousel formats is collection carousel ads, which pull images and links from your connected product catalog to automatically generate relevant, conversion-focused ads for e-commerce retailers.
Source: Hazel & Bo
Facebook carousel image ad sizes
- Display size: 1080 x 1080 pixels or larger
- Aspect ratio: 1:1 or 4:5
- File type: PNG or JPG
- Maximum file size: 30MB
Facebook carousel video ad sizes
- Display size: 1080 x 1080 pixels or larger
- Aspect ratio: 1:1 or 4:5
- File type: MP4, MOV, GIF
- Maximum file size: 4GB
- Maximum video length: 240 minutes
Facebook right-column ad sizes
Right column ads are a desktop-only Facebook ad format best for driving traffic or raising brand awareness.
These are image-only ads, paired with a headline and link. Because it’s such a small ad visual, Facebook recommends against using any text or copy on your image file.
Source: Hooks & Needles and Hydroflask
Facebook right-column image ad sizes
- Display size: 1080 x 1080 pixels or larger
- Minimum width: 254 pixels
- Minimum height: 133 pixels
- Aspect ratio: 1:1
- File type: PNG or JPG
Facebook search results ad sizes
Search results ads appear on, predictably, the search results page. These can perform very well if your targeting aligns with a user’s intent.
For example, my search for “planner” yields an ad from a planner company. Because I’m already searching for something related, it increases the chances of me clicking on this ad to learn more about the company and its products.
Facebook search results are a great way to promote products, events, services, and more.
Source: laurel denise
Facebook search results image ad sizes
- Display size: 1080 x 1080 pixels or larger
- Minimum image ad width: 600 pixels
- Minimum image ad height: 600 pixels
- Aspect ratio: 1:1
- File type: PNG or JPG
- Maximum file size: 30MB
Facebook search results video ad sizes
- Display size: 1080 x 1080 pixels or larger
- Minimum video ad width: 120 pixels
- Minimum video ad height: 120 pixels
- Aspect ratio: 1:1
- File type: MP4, MOV, GIF
- Recommended video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
- Maximum file size: 4GB
- Maximum video length: 241 minutes
Facebook video feed ad sizes
If you want to watch video content on Facebook, you can click the video icon at the top of your desktop app (or head to the menu and select Video on your mobile app) to access the Facebook video feed.
As you scroll, video feed ads show up with the “sponsored” label alongside their organic counterparts. It’s just like the regular Facebook feed, except only for video.
Source: BetterHelp
Facebook video feed ad sizes
- Display size: 1080 x 1080 pixels or larger
- Minimum video ad width: 120 pixels
- Minimum video ad height: 120 pixels
- Aspect ratio: 4:5
- File type: MP4, MOV, GIF
- Recommended video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
- Maximum file size: 4GB
- Maximum video length: 241 minutes
Facebook in-stream video ad specs and sizes
In-stream video ads “pop in” during organic video content and play at the start, during, or after another video, including in live streams. You can have a shorter, non-skippable ad, or choose to have a longer, skippable one, where the user can tap to close it after the first five seconds.
Source: Self
Facebook in-stream video ad sizes
- Display size: 1080 x 1080 pixels or larger
- Aspect ratio: 16:9 or 1:1
- File type: MP4, MOV, GIF
- Recommended video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
- Maximum video file size: 4GB
- Maximum video length (desktop): Between 5 and 15 seconds
- Maximum video length (mobile): Between 5 seconds and 10 minutes
Facebook Reels video ad sizes
Promote an existing Reel or create an ad-specific one to be inserted between organic Reels as users scroll the Reels section on desktop or mobile. The only difference between a regular Reel and an ad is that on Reels ads, you can include a call to action button with a link.
Image ads can also be used as an overlay ad that appears at the bottom of a Reel as users watch. It’s a small image with ad copy next to it, so make sure to choose an image that stands out.
Source: monday.com
Facebook Reels image ad sizes
- Display size: 1080 x 1080 pixels or larger
- Minimum width: 600 pixels
- Aspect ratio: 1.91:1 to 1:1
- File type: PNG or JPG
- Maximum file size: 30MB
Facebook Reels video ad sizes
- Display size: 1440 x 2560 pixels
- Aspect ratio: 9:16
- File type: MP4, MOV, GIF
- Recommended video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
- Maximum file size: 4GB
- Maximum video length: No maximum limit
Facebook Stories ad sizes
Facebook Stories ads appear between organic Stories as users scroll through their friends’ Stories.
You can place either an image or video Stories ad and link it to a website. Video Story ads play 10 seconds at a time. Image Story ads show for five seconds, unless someone swipes away sooner.
Source: Flodesk
Facebook Stories image ad sizes
- Display size: 1440 x 2560 pixels
- Minimum width: 500 pixels
- Aspect ratio: 9:16
- File type: PNG or JPG
- Maximum file size: 30MB
Facebook Stories video ad sizes
- Display size: 1440 x 2560 pixels
- Minimum video ad width: 500 pixels
- Aspect ratio: 9:16
- File type: MP4, MOV, GIF
- Recommended video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
- Maximum file size: 4GB
- Maximum video length: 2 minutes, though Facebook will only fully show video ads that are 10 seconds or less. Video ads longer than 10 seconds will be broken up into multiple Stories cards—up to three. After three Stories cards, users will be prompted to Play Full to see the rest of the video.
Facebook Messenger Stories ad sizes
Messenger Story ads are just like regular Facebook Story ads, except they appear between organic Stories from your friends in the separate Facebook Messenger mobile app.
Source: Teachable
Facebook Messenger Stories image ad sizes
- Display size: 1080 x 1080 pixels or larger
- Minimum width: 500 pixels
- Aspect ratio: 9:16
- File type: PNG or JPG
- Maximum file size: 30MB
Facebook Messenger Stories video ad sizes
- Display size: 1080 x 1080 pixels or larger
- Minimum video ad width: 500 pixels
- Aspect ratio: 9:16
- File type: MP4, MOV, GIF
- Recommended video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
- Maximum file size: 4GB
- Maximum video length: 2 minutes, though Messenger will only fully show video ads that are 15 seconds or less. Video ads longer than 15 seconds will be broken up into multiple Stories cards — up to three. After three Stories cards, users will be prompted to Keep Watching to see the rest of the video.
Facebook Marketplace ad sizes
Facebook Marketplace ads are an image-only format across desktop and mobile and, of course, are shown in the Marketplace tab. However, they also show up in the feed and across Facebook since they use Facebook’s automatic Advantage+ placement algorithm to match your ad with people who are most likely to buy.
Their primary purpose is to sell products and convert those in your target audience who are already looking to buy something. Marketplace ads always have a “sponsored” label alongside them.
Source: Keap
Facebook Marketplace image ad sizes
- Display size: 1080 x 1080 pixels or larger
- Aspect ratio: 1:1
- File type: PNG or JPG
- Maximum file size: 30MB
Facebook Feed collection ad sizes
Facebook Collection ads look like carousel ads (because they are) but they’re a bit different as they’re automatically generated from your e-commerce product catalog, which you can add and manage in Commerce Manager.
You can also manually choose products from your connected catalog to put together specifically-targeted collection ads. Collection ads use product images or videos in a square (1:1) aspect ratio. You can upload other sizes, but they’ll be cropped to 1:1.
When someone taps a product in your collection ad on a mobile device, they see a full-screen view of your products, called an Instant Experience. It’s like a mini storefront.
Source: ohora.usa
On desktop, collection ads function as carousel ads, linking you over to that product’s page on your website (or other URL you’ve specified). You may recognize many of these details from the carousel ad specs.
Facebook Feed collection image ad sizes
- Display size: 1080 x 1080 pixels or larger
- Aspect ratio: 1:1
- File type: PNG or JPG
- Maximum file size: 30MB
Facebook Feed collection video ad sizes
- Display size: 1080 x 1080 pixels or larger
- Aspect ratio: 1:1
- File type: MP4, MOV, GIF
- Maximum file size: 4GB
Facebook Reels and video collection ad sizes
These feature up to four products at the bottom of a Facebook Reel or video ad.
For this video format, you’ll need a 9:16 video, like any other Facebook Reel you’d upload, plus an Advantage+ product catalog, which is automatically synced from Shopify, WooCommerce, Big Commerce, or several other partners.
Source: Meta Business
Facebook Reels image collection ad sizes
- Display size: 1080 x 1080 pixels, or larger
- Aspect ratio: 1:1
- File type: PNG or JPG
- Maximum file size: 30MB
Facebook Reels video collection ad sizes
- Display size: 1080 x 1920 pixels or larger
- Aspect ratio: 9:16
- File type: MP4, MOV, GIF
- Maximum file size: 4GB
Facebook Business Explore ad sizes
Business Explore shows up when someone taps an organic post from a business on a mobile device only. Scrolling down, they may see a heading to Explore more (the category the business they’re viewing is in). This shows a mix of organic and paid content from similar businesses.
Source: Meta Business
Facebook Business Explore image ad sizes
- Display size: 1080 x 1080 pixels or larger
- Minimum width: 600 pixels
- Aspect ratio: 1.91:1 to 1:1
- File type: PNG or JPG
- Maximum file size: 30MB
Facebook Business Explore video ad sizes
- Display size: 1080 x 1080 pixels or larger
- Minimum video ad width: 120 pixels
- Minimum video ad height: 120 pixels
- Aspect ratio: 1:1 for desktop or mobile, or 4:5 for mobile only
- File type: MP4, MOV, GIF
- Recommended video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
- Maximum file size: 4GB
- Maximum video length: 241 minutes
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