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Unilever awards social-first Wall’s to 180 Amsterdam – FMCG giant dumps CEO Schumacher
Unilever is going social with its Wall’s ice cream brand, choosing Omnicom’s 180 Amsterdam to handle a social-first campaign from 2026 onwards. Unilever is undergoing a number of pretty dramatic changes, dispensing with the services of 18-month CEO Hein Schumacher in a surprise move this week following hard on the decision to list its £8bn … The post Unilever awards social-first Wall’s to 180 Amsterdam – FMCG giant dumps CEO Schumacher first appeared on More About Advertising.
Unilever is going social with its Wall’s ice cream brand, choosing Omnicom’s 180 Amsterdam to handle a social-first campaign from 2026 onwards. Unilever is undergoing a number of pretty dramatic changes, dispensing with the services of 18-month CEO Hein Schumacher in a surprise move this week following hard on the decision to list its £8bn …
The post Unilever awards social-first Wall’s to 180 Amsterdam – FMCG giant dumps CEO Schumacher first appeared on More About Advertising.
