The Trade Desk’s OpenPath Is One Of FreeStar’s Top Demand Sources
Forget the race to the bottom. The digital ad industry is in a “flight to quality,” according to Freestar CEO Kurt Donnell. One reason why is because publishers can now work more closely with the buy side via direct DSP connections, such as The Trade Desk’s OpenPath. Freestar integrated OpenPath for its publisher ad network’s […] The post The Trade Desk’s OpenPath Is One Of FreeStar’s Top Demand Sources appeared first on AdExchanger.

Forget the race to the bottom. The digital ad industry is in a “flight to quality,” according to Freestar CEO Kurt Donnell. One reason why is because publishers can now work more closely with the buy side via direct DSP connections, such as The Trade Desk’s OpenPath. Freestar integrated OpenPath for its publisher ad network’s […]
The post The Trade Desk’s OpenPath Is One Of FreeStar’s Top Demand Sources appeared first on AdExchanger.