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The science of PR stunts: What separates genius from cringe?
What do the Ice Bucket Challenge and Kendall Jenner’s Pepsi ad have in common? Both were PR stunts. But one became a cultural phenomenon, while the other became a punchline. So, what makes the difference? There’s a fine line between a viral masterpiece and a disaster that gets brands roasted online. Some stunts captivate audiences, […] The post The science of PR stunts: What separates genius from cringe? first appeared on Agility PR Solutions.
What do the Ice Bucket Challenge and Kendall Jenner’s Pepsi ad have in common? Both were PR stunts. But one became a cultural phenomenon, while the other became a punchline. So, what makes the difference? There’s a fine line between a viral masterpiece and a disaster that gets brands roasted online. Some stunts captivate audiences, […]
The post The science of PR stunts: What separates genius from cringe? first appeared on Agility PR Solutions.
