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The Future of CTV Measurement Extends Beyond Reach and Frequency
This post was created in partnership with The Trade Desk Marketers are increasingly averse to traditional reach and frequency metrics from their connected TV (CTV) investments. They expect CTV partners […]
This post was created in partnership with The Trade Desk Marketers are increasingly averse to traditional reach and frequency metrics from their connected TV (CTV) investments. They expect CTV partners […]
