Social Media Marketing

Social media in healthcare: A regulation-friendly guide...

Find out how to use social media in healthcare to grow a social audience — witho...

Big Tech Players Emerge as Likely Partners for TikTok US

Oracle, Microsoft and Amazon are the names that look likely to partner with the ...

TikTok Expands In-Stream Shopping Push to Latin America

The next stage in TikTok's broader in-app shopping push. 

Meta Initiates Lay-Offs to Re-Align its Focus Around AI...

Meta's culling staff, while also hiring more machine learning engineers.

Meta Looks to Reduce Safety Barriers in AI Development

Meta's looking to reduce the capacity for privacy and safety concerns to impede ...

How to Use Data More Strategically to Reach Audiences

Digital marketing strategies tend to revolve around familiar platforms like Goog...

A powerful employee advocacy example in action: How Spr...

Algorithm shifts. Economic uncertainty. Crowded feeds. Like all social marketers...

How the Instagram Algorithm Works [Infographic]

A simple overview of how Instagram decides who sees what posts. 

Content Mills Don‘t Work — Here’s Why

Content mills: the corner of the internet where everyone's promised the...

Instagram Will Use New Edits App for Testing Features

The soon-to-arrive new creation platform looks like it will include a range of h...

The Psychology of Short-Form Content: Why We Love Bite-...

Let me tell you the most challenging part of my job. Often, I will dele...

How to Harness B2B Influencer Marketing to Grow Your Brand

One of my favorite examples of influence is in the 2004 film Mean Girls...

Is AI-Generated Content Good for SEO?: 300+ Web Strateg...

AI content SEO” is one of those terms we’ve all Googled at some point s...

The Best Time to Post on TikTok in 2025 — New Data

We analyzed more than 1 million videos sent through Buffer to pinpoint the best ...

TikTok Looks to Alleviate Data Security Concerns in the US

TikTok's published another overview of the measures that it's undertaken to keep...

How The Instagram Algorithm Works [Infographic]

A simple overview of how Instagram decides who sees your posts. 

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