The Best Time to Post on TikTok in 2025 — New Data

While it’s always a good time to watch TikToks — globally, users spend an average of 34 hours on TikTok per month — figuring out the best time to post a TikTok is a bit more complicated.

And yet, knowing when to post on TikTok can be super helpful for content creators and small business owners alike.

After all, creating TikToks is tough work (trust me, I know), so it makes sense to figure out your best time to post on TikTok.

This is why we tapped into Buffer’s data — analyzing more than 1 million videos, carousels, photos, and text posts — to pinpoint the best times to post on TikTok.

This guide will walk you through all the best practices for posting on TikTok for maximum engagement — and, with any luck, land your videos on For You Pages worldwide.

Is there a best time to post on TikTok?

According to our data, yes — some posting times do seem to work better than others.

The analysis, conducted by Buffer’s data scientist-in-residence, weighed up the median views of 1 million posts published through Buffer.

These numbers helped us pinpoint some pretty clear patterns in the times of TikTok posts that tend to perform well compared to those that don’t, which are, arguably, the best time to post on TikTok in 2025.

But before we dig into our data, though, two important caveats:

• First, there is no universal best time to post on TikTok that will work for every video on the app. If only it were that easy!
  
  The best time to post on TikTok for you depends on your target audience — your audience location, timezones, and their behaviors — which is why I'll walk you through analyzing your own TikTok data to figure out when to post on TikTok for your target audience later in this article.
  
• Second, we may well see a shift in reach and engagement on the platform if the proposed TikTok Ban in the U.S. comes into play. We’re keeping a close eye on all the legal developments and updating this article as new information emerges: TikTok in the U.S.: What We Know & What It Means For Your Buffer Account. Bookmark it, if you want to keep an eye on things!

That said, the days and times in the charts below offer a handy guide to help you maximize your content potential while growing your following.

Ready to get into the numbers? Let's take a look at the best time to post on TikTok in 2025.