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Scope3 Takes on IAS, DoubleVerify With Custom AI Agents for Brand Safety
Scope3 has launched an AI-powered brand safety and suitability product, taking on incumbents DoubleVerify and Integral Ad Science. Scope3's Brand Standards lets advertisers build their own AI agents--programs that can take autonomous action on behalf of users--for brand safety. The agents can use criteria like a brand's specific values, business goals, and target audience demographics,...
Scope3 has launched an AI-powered brand safety and suitability product, taking on incumbents DoubleVerify and Integral Ad Science. Scope3's Brand Standards lets advertisers build their own AI agents--programs that can take autonomous action on behalf of users--for brand safety. The agents can use criteria like a brand's specific values, business goals, and target audience demographics,...
