Netflix’s Smaller Piece Of The Ad Spend Pie Might Shield It From Economic Upheaval
It’s still too soon to tell what kind of impact Netflix’s proprietary ad tech platform is having on the streaming service’s larger revenue goals –- but so far, leadership says, the rollout has "gone well." The post Netflix’s Smaller Piece Of The Ad Spend Pie Might Shield It From Economic Upheaval appeared first on AdExchanger.

It’s still too soon to tell what kind of impact Netflix’s proprietary ad tech platform is having on the streaming service’s larger revenue goals –- but so far, leadership says, the rollout has "gone well."
The post Netflix’s Smaller Piece Of The Ad Spend Pie Might Shield It From Economic Upheaval appeared first on AdExchanger.