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Publicis challenges tech giants with major data acquisition
The AI race among agency groups is hotting up and Publicis Groupe is buying Lotame, which it calls “the world’s leading independent identity solution.” This follows WPP’s investment, alongside other shareholders, in image generation specialist Stability AI. Lotame’s proprietary identity solution is said to deliver consistent and relevant addressable audiences built on 100+ data sources … The post Publicis challenges tech giants with major data acquisition first appeared on More About Advertising.
The AI race among agency groups is hotting up and Publicis Groupe is buying Lotame, which it calls “the world’s leading independent identity solution.” This follows WPP’s investment, alongside other shareholders, in image generation specialist Stability AI. Lotame’s proprietary identity solution is said to deliver consistent and relevant addressable audiences built on 100+ data sources …
The post Publicis challenges tech giants with major data acquisition first appeared on More About Advertising.
