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PepsiCo promotes Sips & Bites' Matt Watson to CCO of EU

Watson has been responsible for PepsiCo’s in-house creative agency Sips & Bites.

KFC ads 'Double Down' by turning everyday objects into ...

The campaign was created by Mother.

Super Bowl Movie Trailers May Reveal Upcoming Box Offic...

Once upon a time, movie stars only made Super Bowl ad appearances in Big Game tr...

Indianapolis Investigative Reporter Rafael Sánchez Join...

Rafael Sanchez has joined Indianapolis, Indiana Fox affiliate WXIN as an investi...

T-Mobile, Ram, Liquid Death Lead EDO’s Most Engaging Su...

T-Mobile's "A New Era in Connectivity" Super Bowl commercial, touting its beta p...

They Don’t Call Them the Big Five for Nothing

The Big Five publishers held their usual tight grip on hardcover bestsellers in ...

Super Bowl Instant Replay: GoDaddy Has Grown Up, But to...

THE AD: In "Act Like You Know," GoDaddy's first Super Bowl spot in 8 years, The ...

MullenLowe’s group CCO Nicky Bullard leaves ahead of IP...

Another casualty of the Omnicom-IPG merger has emerged today as Nicky Bullard, g...

Nicky Bullard departs MullenLowe as group chief creativ...

She has been at the IPG agency for almost three years.

The Top Super Bowl 59 Ads With the Most Online Engagement

T-Mobile's "A New Era in Connectivity" Super Bowl commercial, touting its beta p...

Elon Musk Makes Subtle Super Bowl Cameo With T-Mobile S...

Elon Musk had an uncharacteristically quiet night during Super Bowl 59. The head...

How to Use Data More Strategically to Reach Audiences

Digital marketing strategies tend to revolve around familiar platforms like Goog...

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