Posts

NFL Super Bowl Ad Goes Back to Flag Football Future

When the NFL handed the ball to flag football in a Super Bowl ad in 2023, both p...

Nike’s Super Bowl Ad Puts Women Athletes Center Stage o...

As Nike plots its comeback, the brand is celebrating women athletes changing the...

Fox to Drive IndyCar Viewership With Super Bowl Promo B...

The Kansas City Chiefs aren't the only franchise going for a three-peat on Sunda...

Thursday, Feb. 6 Cable Evening News Ratings: MSNBC Fini...

MSNBC finished ahead of CNN in the battle for Adults 25-54 viewers, with the net...

Kraft Heinz’s CMO on the Secret Sauce Behind Its Mustar...

Kendrick Lamar is gearing up for the biggest performance of his life at the Supe...

How Fox Deportes and Telemundo Are Reaching Hispanic Sp...

According to the Census, there are more than 60 million Hispanic people in the U...

Pappy the BiPedal Poodle Will Walk You Into the Weekend

NBC Chicago recently had a special guest come on set to make an attempt at a wor...

Advertising Isn’t A Major Growth Driver For Top News Pu...

The New York Times and News Corp are two prime case studies in how news publishe...

Why Stephen Yap Moved To Perion After Nearly Two Decade...

When Stephen Yap started at DoubleClick in 2001 as an account director, the worl...

Fetch Is Playing The Super Bowl With A $1.2 Million Liv...

This weekend, the rewards app Fetch is debuting its very first Super Bowl ad, wh...

Comic: Conversion!

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital a...

Everyone Has A CDP; Meta’s All In On AI Ad Automation

Meta quietly launched a product and loudly updated another. Plus, DeepSee.io’s n...

Pinterest’s Performance Play Pays Off

Pinterest has been reshaping itself as a performance marketing platform for the ...

Amazon Advertising Raked In $17 Billion During Q4, And ...

Amazon Advertising is plotting its move to grab upper-funnel ad budgets. The adv...

Lawmakers Demand Answers From Ad Tech Vendors Allegedly...

On Friday, Sens. Marsha Blackburn (R-Tenn) and Richard Blumenthal (D-Conn) sent ...

Chrome’s Global Cookie Consent, and Nielsen and Paramou...

The Google Chrome team is getting closer to deciding on its cookie consent mecha...

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.