Digiday+ Research: Publishers’ subscription revenue is up this year, and they’ll focus on growing it even further

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With so much uncertainty in the mix and even more likely on the horizon, signs are pointing toward publishers pushing harder to diversifying their revenue streams this year in an effort to protect their businesses. Subscriptions in particular is one area where publishers are seeing more revenue, and, in turn, are ramping up their plans to strengthen that part of their business in the coming months.

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