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Post-sale R/GA could be a new model for the agency sector
We don’t know yet how much IPG received for R/GA, the once-flagship digital agency it’s just sold to Truelink Capital but we do know that Truelink has promised to put $50m into the business via an “innovation fund” to help its AI ambitions and other activities. This is rather more than it might have expected … The post Post-sale R/GA could be a new model for the agency sector first appeared on More About Advertising.
We don’t know yet how much IPG received for R/GA, the once-flagship digital agency it’s just sold to Truelink Capital but we do know that Truelink has promised to put $50m into the business via an “innovation fund” to help its AI ambitions and other activities. This is rather more than it might have expected …
The post Post-sale R/GA could be a new model for the agency sector first appeared on More About Advertising.
