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‘Phantom’ reviews and unknown media spend: how agencies are left to pitch in the dark

In two-fifths of pitches in 2024, brands did not reveal the media spend to agencies in advance. Should shops and consultants be demanding more information?

Apr 2, 2025 - 14:15
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‘Phantom’ reviews and unknown media spend: how agencies are left to pitch in the dark
In two-fifths of pitches in 2024, brands did not reveal the media spend to agencies in advance. Should shops and consultants be demanding more information?
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