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Ocean Outdoor’s Kevin Henry: how official fan zones and interactive DOOH experiences drive consumer consideration
The summer of women’s international sport is almost upon us, bringing with it multiple opportunities for brands to connect directly with audiences via official fan zones and feel good sports activations in some of the UK’s best available outdoor events spaces. It’s all about creating premium experiences which reach light TV viewers in venues that … The post Ocean Outdoor’s Kevin Henry: how official fan zones and interactive DOOH experiences drive consumer consideration first appeared on More About Advertising.
The summer of women’s international sport is almost upon us, bringing with it multiple opportunities for brands to connect directly with audiences via official fan zones and feel good sports activations in some of the UK’s best available outdoor events spaces. It’s all about creating premium experiences which reach light TV viewers in venues that …
The post Ocean Outdoor’s Kevin Henry: how official fan zones and interactive DOOH experiences drive consumer consideration first appeared on More About Advertising.
