AI Briefing: As DeepSeek catches new heat, Big Tech trumpets another quarter of AI earnings

We’re in the middle of the latest earnings season, where the leadership of companies in the tech and media sector set out their public strategic objectives, but other recent developments denote the tensions borne out of AI’s encroachment on the space.     

Two years ago this month, Google’s quarterly earnings call cited “generative AI” for the first time.

On the company’s Q4 2022 earnings call with investors, CEO Sundar Pichai mentioned the ability to “integrate more direct LLM-type experiences” in search and other uses: “We’ll pursue this work boldly, but with a deep sense of responsibility, with our AI Principles and the highest standards of information integrity at the core of all our work.”

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