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Gen Kobayashi returns to advertising as group CSO at M&C Saatchi
Master strategist Gen Kobayashi made a name for himself during his two years at Engine, but he left around the time of owner Next 15’s transformation to House 337 in 2022. He then jumped into communications and PR as EMEA CSO at IPG’s Weber Shandwick, where his familiarity with Sky (gleaned at Engine) helped win … The post Gen Kobayashi returns to advertising as group CSO at M&C Saatchi first appeared on More About Advertising.
Master strategist Gen Kobayashi made a name for himself during his two years at Engine, but he left around the time of owner Next 15’s transformation to House 337 in 2022. He then jumped into communications and PR as EMEA CSO at IPG’s Weber Shandwick, where his familiarity with Sky (gleaned at Engine) helped win …
The post Gen Kobayashi returns to advertising as group CSO at M&C Saatchi first appeared on More About Advertising.
