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What’s The Deal With Contextual Targeting, Anyway?
Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal loss and ever-changing privacy regulations to the challenge of reaching the right audiences at the right time. Enter contextual targeting, a strategy that doesn’t rely on user identity but instead places ads alongside content that’s relevant […] The post What’s The Deal With Contextual Targeting, Anyway? appeared first on AdExchanger.
Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal loss and ever-changing privacy regulations to the challenge of reaching the right audiences at the right time. Enter contextual targeting, a strategy that doesn’t rely on user identity but instead places ads alongside content that’s relevant […]
The post What’s The Deal With Contextual Targeting, Anyway? appeared first on AdExchanger.
