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IPA’s Laurence Green: my (Creative Effectiveness) Top Tips for Cannes
“Prediction is very difficult, especially if it’s about the future.” So warned Niels Bohr, the Nobel Prize-winning theoretical physicist and so-called father of atomic thinking. It’s a quote that’s also attributed to the great baseball coach Yogi Berra. Bohr or Berra? Whoever. Whatever. Either way: I agree, so I’m going to dodge the bear trap … The post IPA’s Laurence Green: my (Creative Effectiveness) Top Tips for Cannes first appeared on More About Advertising.
“Prediction is very difficult, especially if it’s about the future.” So warned Niels Bohr, the Nobel Prize-winning theoretical physicist and so-called father of atomic thinking. It’s a quote that’s also attributed to the great baseball coach Yogi Berra. Bohr or Berra? Whoever. Whatever. Either way: I agree, so I’m going to dodge the bear trap …
The post IPA’s Laurence Green: my (Creative Effectiveness) Top Tips for Cannes first appeared on More About Advertising.
