How Pinterest went from selling views to selling clicks and conversions, with CRO Bill Watkins

Pinterest's is getting louder in its battle for ad dollars with AI-powered ad tools and an increase in ad volume.

Mar 11, 2025 - 05:01

How Pinterest went from selling views to selling clicks and conversions, with CRO Bill Watkins

Pinterest has spent the last few years quietly battling for ad dollars, courting advertisers with AI-powered products, like its Performance+ tool which launched last fall, and beefing up its performance capabilities to capture a bigger portion of ad budgets.

Based on the platform’s latest earnings, in which Pinterest reported $3.65 billion in total revenue for 2024, that quiet battle seems to have reached a fever pitch. Pinterest’s efforts seem to be paying off.

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