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How brands are using negative press to drive engagement
At first glance, using negative press to drive engagement may seem counterintuitive to many brands. Negative publicity is traditionally viewed as harmful to a company’s reputation and long-term business interests. However, a well-prepared brand can flip the script and turn potentially damaging situations into powerful opportunities. Companies skillfully using negative press to drive engagement can […] The post How brands are using negative press to drive engagement first appeared on Agility PR Solutions.
At first glance, using negative press to drive engagement may seem counterintuitive to many brands. Negative publicity is traditionally viewed as harmful to a company’s reputation and long-term business interests. However, a well-prepared brand can flip the script and turn potentially damaging situations into powerful opportunities. Companies skillfully using negative press to drive engagement can […]
The post How brands are using negative press to drive engagement first appeared on Agility PR Solutions.
