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Greenwashing or genuine? The role of digital marketing in sustainability PR
Sustainability has become more than a corporate buzzword, it’s now a business imperative. Consumers are no longer satisfied with vague promises or half-hearted gestures toward environmental or social responsibility. They want proof. They want transparency. And above all, they want honesty. For marketing professionals, this shift means walking a fine line between promoting genuine sustainability […] The post Greenwashing or genuine? The role of digital marketing in sustainability PR first appeared on Agility PR Solutions.
Sustainability has become more than a corporate buzzword, it’s now a business imperative. Consumers are no longer satisfied with vague promises or half-hearted gestures toward environmental or social responsibility. They want proof. They want transparency. And above all, they want honesty. For marketing professionals, this shift means walking a fine line between promoting genuine sustainability […]
The post Greenwashing or genuine? The role of digital marketing in sustainability PR first appeared on Agility PR Solutions.
