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Electronic Arts Selects GroupM as Media AOR
Electronic Arts (EA) has selected GroupM as its media agency of record (AOR). The media buying network replaces its subsidiary agency T&Pm, as EA looks to revamp its global media buying approach. EA did not disclose the size of its account in billings, however, COMvergence estimates its total media spend at $120 million. The review...
Electronic Arts (EA) has selected GroupM as its media agency of record (AOR). The media buying network replaces its subsidiary agency T&Pm, as EA looks to revamp its global media buying approach. EA did not disclose the size of its account in billings, however, COMvergence estimates its total media spend at $120 million. The review...
