Digital Marketing

Google Reminds That Hreflang Tags Are Hints, Not Direct...

Google's John Mueller explains that Hreflang tags act as suggestions, not direct...

Daily Search Forum Recap: May 12, 2025

Here is a recap of what happened in the search forums today...

Google Ads AI Vs. Third-Party AI Tools: Comparison For ...

Google Ads' built-in AI tool promises convenience, but how does it compare to th...

The Triple-P Framework: AI & Search Brand Presence, Per...

This article explores how AI-driven search is reframing brand visibility and off...

8 Lower-Funnel Marketing Ideas to Boost Sales (+ Examples)

Lower-funnel marketing is how you turn ready-to-buy prospects into customers. Le...

Is The SEO Job Market Undergoing A Major Shift? via @se...

Experienced SEOs report trouble getting hired. Is AI screening to blame? The pos...

A check on The Trade Desk’s risks and rewards

Digiday listened in on the company’s earnings call and spoke with clients, partn...

Media buyers anticipate a slower TV upfronts season ami...

Agency execs are prepping for a drawn-out upfronts season this year as marketers...

Media Buying Briefing: Buyers to weigh the flexibility ...

Could 2025 be the year that ad dollars shift in greater volume from linear netwo...

‘Trade Desk is the Spirit Airlines of the DSP world’: O...

Execs sounded off during the Digiday Programmatic Marketing Summit on ad tech mi...

Roblox courts advertisers with fresh data on its ad eff...

Roblox advertising data shows the platform's power to boost brand recall. Market...

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