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Cannes Lions 2025: A New Era Of Tech-Enabled Creativity And Collaboration
In 2025, the Cannes Lions festival entered its third era of creativity. The first era focused on the creative itself: the work that inspires consumers to change their behavior. Then media entered the mix, and the creativity tent grew to include how publishers, platforms and brands cultivate consumer engagement. This year, it was clear that […] The post Cannes Lions 2025: A New Era Of Tech-Enabled Creativity And Collaboration appeared first on AdExchanger.
In 2025, the Cannes Lions festival entered its third era of creativity. The first era focused on the creative itself: the work that inspires consumers to change their behavior. Then media entered the mix, and the creativity tent grew to include how publishers, platforms and brands cultivate consumer engagement. This year, it was clear that […]
The post Cannes Lions 2025: A New Era Of Tech-Enabled Creativity And Collaboration appeared first on AdExchanger.
