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As Consumers Ditch Tesla, Rivian Targets the EV-Curious at SXSW
Walking around Austin, Texas, during South by Southwest this year, Rivian was nearly omnipresent. That's due to a two-year headlining sponsorship deal that Rivian inked with SXSW in December. The singular headline sponsor is a new model for SXSW, which has tiers of sponsorships for brands to choose from, and generally has several in the...
Walking around Austin, Texas, during South by Southwest this year, Rivian was nearly omnipresent. That's due to a two-year headlining sponsorship deal that Rivian inked with SXSW in December. The singular headline sponsor is a new model for SXSW, which has tiers of sponsorships for brands to choose from, and generally has several in the...
