Advertising

Walkers floats giant crisp packet on river to mark retu...

The campaign was created by VCCP.

Michael Williams to Retire from WPTV After 44 Years in ...

WPTV anchor Michael Williams is retiring from broadcasting after 44 years. Willi...

Publishers Are Betting On Curation And Direct-To-DSP De...

Supply-side platforms (SSPs) are reframing their vision around publisher deal cu...

FCC Waives Ownership Rules for Gray to Buy Second Roche...

The Federal Communications Commission has granted a waiver of its local ownershi...

Peroni 0.0% ad welcomes F1 driver Lewis Hamilton to Fer...

The campaign was created by McCann London.

New Research Shows Ad-Supported Streaming TV Is Growing...

The world of FAST is changing, well... fast, according to a new Gracenote report...

Estée Lauder Partners With Adobe on Gen AI to Create Pr...

Estee Lauder owns more than 20 brands in more than 150 markets, meaning that the...

OPMG, VML Named Leaders in Forrester Wave Marketing Cre...

Omnicom Precision Marketing Group and VML were named as the two leaders in The F...

Ad Tech VC Firm Aperiam Wants To Fund You And Give You ...

Ad tech isn’t every VC’s cup of tea. But some VCs love it – warts and all. Eric ...

TollBit’s New Tool Helps Publishers Monetize AI Bots Sc...

TollBit's latest product, Content Cache, aims to safeguard publishers' revenue s...

EMEA gains lion's share of media spend for biggest glob...

This year is set to see a drop in activity.

Kahlúa launches disguised espresso martini glass for St...

Campaign was created by Wieden & Kennedy London.

Purpose Awards EMEA 2025: entry deadline extended

The deadline for entering the PRWeek Purpose Awards EMEA has been extended to mi...

Collective headcount at global agency groups drops for ...

The collective drop marks an end of employment expansion following the bouncebac...

Yahoo Sports Taps the Memorabilia Market With Hub Dedic...

Yahoo Sports debuted a new hub dedicated to coverage of collectibles, in partner...

Croud’s chief strategy officer departs

Avinash Kaushik previously spent 15 years at Google, leaving as a senior director.

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