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TBWA\MCR and Wavemaker are the creative and media incumbents.
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Laurentino becomes deputy CCO EMEA while Chalkley's role expands.
Campaign's weekly round-up of the latest account pitches, reviews and appointments.
The FMCG giant’s turnover rose to €60.8bn in 2024.
Founding clients include EE, Walt Disney Studios and O2 Priority.
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He is a leading industry figure in advertising effectiveness.