Adweek

Formula E Fortunes Make the Turn With Media and Sponsor...

Formula E's fortunes make the turn with media and sponsor deals as the electric ...

As Economic Challenges Persist, Your Brand Can Still In...

Limiting your competitive analysis limits your understanding of potential threat...

How to Build a Minecraft Movie Marketing Campaign

Minecraft is the latest property to ride the wave of video game adaptations.

Three Offices Unite to Form West BBDO

BBDO has merged its Los Angeles, San Francisco, and Dallas, TX offices under the...

Creating Brand Impact That Lasts Beyond the Moment

This post was created in partnership with Cirque du Soleil Key takeaways Brands ...

NBCUniversal and Jeep Rev Up a Partnership For The Real...

Jeep is the first official auto sponsor in Real Housewives franchise history.

Harry’s Plays With Action Movie Tropes as the Bra...

Harry's amps its media spending, revamps its packaging and launches a new campai...

Meta Lands Multiyear Sponsorship Deal With UFC

Meta becomes UFC’s first official fan technology partner.

Autumn Jones Named News Director at WKMG in Orlando

Jones comes from WFTX Fox 4 in the Fort Myers-Cape Coral-Naples area

Telemundo 48 in San Jose Hires Orlando Peña Aurquia as ...

His first day will be Monday, April 14.

Craig Ford Retires from WTVA in Tupelo After 25 Years

Ford was the assistant news director and anchor at the Tupelo, Mississippi ABC a...

Snapchat Expands Agency Partner Program to Woo More Med...

Snapchat has expanded its Agency Partner Program with new tiers and tools to att...

Peter Thiel-backed AI Startup Sentient Pitches Itself M...

“Brands won't just compete on campaigns, they'll compete on algorithms in the fu...

Stagwell Appoints John Kahan as First Chief AI Officer

Stagwell has appointed John Kahan, former Microsoft and IBM executive, as its fi...

After The Mill’s Shutdown, 30 Ex-Staffers Join Th...

More than two dozen former employees of The Mill, the production studio that shu...

Is the Collapse of SEO About to Cause CPM Inflation?

AI and LLMs are popular precisely because they get people answers and informatio...

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