Xavier Rees: 'The job is to not be weighed down by our past, but to write new history'

The AMV Group chief executive on restructures, losing the Asda pitch and resetting the agency culture as the new-business wins begin to stack up once more.

May 12, 2025 - 10:38
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Xavier Rees: 'The job is to not be weighed down by our past, but to write new history'
The AMV Group chief executive on restructures, losing the Asda pitch and resetting the agency culture as the new-business wins begin to stack up once more.