WPP and Bain mull sale of Kantar Worldpanel data division for $6.5bn

The deal could give WPP, which owns a 40% stake in the research company, a new source of cash after the ad giant suffered a £43m profit drop in its latest earnings.

Mar 10, 2025 - 11:41
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WPP and Bain mull sale of Kantar Worldpanel data division for $6.5bn
The deal could give WPP, which owns a 40% stake in the research company, a new source of cash after the ad giant suffered a £43m profit drop in its latest earnings.