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Why predictive analytics is the future of public relations and media outreach
Public relations used to be all about guessing. Guessing what people want to hear, guessing which journalists might care, and hoping for the best. But now, predictive analytics makes PR smarter. Instead of hoping, you know. You know who to talk to, what to say, when to say it, and how to prove it worked. […] The post Why predictive analytics is the future of public relations and media outreach first appeared on Agility PR Solutions.
Public relations used to be all about guessing. Guessing what people want to hear, guessing which journalists might care, and hoping for the best. But now, predictive analytics makes PR smarter. Instead of hoping, you know. You know who to talk to, what to say, when to say it, and how to prove it worked. […]
The post Why predictive analytics is the future of public relations and media outreach first appeared on Agility PR Solutions.
