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Why Data Minimization Is A Very Big Deal For Ad Tech
When it comes to data collection, the ad tech industry has long had a hoarder mentality. Gather up as much data as you can from as many sources as possible, store it indefinitely, and if you’re not quite sure what to do with it now, hey, you can always just figure out that part later. […] The post Why Data Minimization Is A Very Big Deal For Ad Tech appeared first on AdExchanger.
When it comes to data collection, the ad tech industry has long had a hoarder mentality. Gather up as much data as you can from as many sources as possible, store it indefinitely, and if you’re not quite sure what to do with it now, hey, you can always just figure out that part later. […]
The post Why Data Minimization Is A Very Big Deal For Ad Tech appeared first on AdExchanger.
