.png)
![How Marketers Are Using AI for Writing [Survey]](https://www.growandconvert.com/wp-content/uploads/2025/03/ai-for-writing-1024x682.jpg)
![What Is Enterprise SEO? [+ Challenges & Tips for Success]](https://static.semrush.com/blog/uploads/media/29/ef/29ef2788bc32231bdd7879bb713fcfbf/55ae9c9b1332eff127afbd346283a288/enterprise-seo-sm.png)
![Average engagement rates for 12 industries [January 2025]](https://blog.hootsuite.com/wp-content/uploads/2024/09/Average-engagement-rate-media-benchmarks-Q4-2024-data-tips-time-to-post-on-social-media-Q3-2024-data.png)
![The Top Marketing Trends of 2025 & How They've Changed Since 2024 [Data from 1400+ Global Marketers]](https://www.hubspot.com/hubfs/Untitled%20design%20%2868%29.jpg)
What We’re Getting Wrong About AI and Advertising
Ad creatives are rapidly embracing AI in storytelling. But we have much to learn about how we talk about the use of AI. I was reminded of this reality as controversy erupted over Volvo's AI-generated "Come Back Stronger" campaign. The purpose of the ad was to boost Volvo's visibility in Saudi Arabia; it was also...
Ad creatives are rapidly embracing AI in storytelling. But we have much to learn about how we talk about the use of AI. I was reminded of this reality as controversy erupted over Volvo's AI-generated "Come Back Stronger" campaign. The purpose of the ad was to boost Volvo's visibility in Saudi Arabia; it was also...
