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AppLovin Is Divesting Its Apps Business To Become ‘A Pure Advertising Platform’
AppLovin’s stock popped by more than 28% in after-hour’s trading Wednesday on the news that it plans to offload its entire apps business at a $900 million asking price by next quarter. This isn’t a surprise. AppLovin has been talking about prioritizing its software platform for several years. But signing a term sheet to fully […] The post AppLovin Is Divesting Its Apps Business To Become ‘A Pure Advertising Platform’ appeared first on AdExchanger.
AppLovin’s stock popped by more than 28% in after-hour’s trading Wednesday on the news that it plans to offload its entire apps business at a $900 million asking price by next quarter. This isn’t a surprise. AppLovin has been talking about prioritizing its software platform for several years. But signing a term sheet to fully […]
The post AppLovin Is Divesting Its Apps Business To Become ‘A Pure Advertising Platform’ appeared first on AdExchanger.
