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The Guardian Joins The Trade Desk’s Direct Route to Advertisers, OpenPath, Citing Sustainability
The Guardian is the latest publisher to join The Trade Desk's supply path optimization product, OpenPath, giving advertisers direct access to its inventory. The decision was driven by sustainability reasons, as well as the publisher's push to increase programmatic sales across the U.S., U.K. and Australian, said Sara Badler, chief advertising officer, North America, The...
The Guardian is the latest publisher to join The Trade Desk's supply path optimization product, OpenPath, giving advertisers direct access to its inventory. The decision was driven by sustainability reasons, as well as the publisher's push to increase programmatic sales across the U.S., U.K. and Australian, said Sara Badler, chief advertising officer, North America, The...
