Social Media Calendar Template: The 10 Best for Marketers [Free Templates]

Ever been on a time crunch to create social media content? Most of us have, especially when you're trying to hop on a trend before it passes. It’s a stressful position — but a social media calendar template can make it manageable.

Feb 9, 2025 - 21:50

Social Media Calendar Template: The 10 Best for Marketers [Free Templates]

Ever been on a time crunch to create social media content? Most of us have, especially when you're trying to hop on a trend before it passes. It’s a stressful position — but a social media calendar template can make it manageable.

Creating content last minute leads to overlooked opportunities and mistakes. Your content may have typos or fall short of the audience's needs — the horror!

Don't worry: you can minimize the risk by using an editorial content calendar. In this article, I’ll share the best social media calendar template options for marketers and lots of tips for getting the most out of them.

Use the Above Template to Plan Out Your Social Media Posts

Why do I need a social media calendar template?

Without a calendar, marketers live on a content hamster wheel: wake up, come up with ideas, create, publish content, engage, then wake up tomorrow and do it all over again.

Following a social media planning calendar offers:

Better organization.
More mindful scalability.
Higher quality content.

Creating a great social media content planner is more than just adding a few Instagram or LinkedIn post ideas to your Google calendar. Let's explore the benefits of having a social media calendar.

1. Better Organization

Staying organized without a system is a herculean (dare I say impossible?) task. A calendar is essential when managing multiple social media channels.

Rather than coming up with content ideas on the fly, you can plan your content around your organization's needs. It can also provide more time for creating content about trending topics and upcoming holidays and events.

For instance, if your company has a big event coming up (like HubSpot’s INBOUND), a content calendar will help you strategize how to promote it in advance.

The #INBOUND24 agenda is LIVE and it's time to start planning!