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Africa Creative and Vivo tackle ‘toxic’ smartphone addiction
This clever campaign characterizes mobile phones as a needy, controlling presence in our lives. It’s spot-on and just a little bit spooky, appropriately soundtracked by Olivia Rodrigo’s song “Jealousy, jealousy.” Africa Creative and Brazilian telco Vivo are aiming the work at Gen Z, but it will give most generations something to think about. Marina Daineze, … The post Africa Creative and Vivo tackle ‘toxic’ smartphone addiction first appeared on More About Advertising.
This clever campaign characterizes mobile phones as a needy, controlling presence in our lives. It’s spot-on and just a little bit spooky, appropriately soundtracked by Olivia Rodrigo’s song “Jealousy, jealousy.” Africa Creative and Brazilian telco Vivo are aiming the work at Gen Z, but it will give most generations something to think about. Marina Daineze, …
The post Africa Creative and Vivo tackle ‘toxic’ smartphone addiction first appeared on More About Advertising.
