Q&A: Uber Ads hits $1.5 billion run rate as it hires first head of measurement

Uber’s ads business now has an annual run rate of $1.5 billion — up 60% from its where it was a year ago.

To bolster its case with advertisers, Uber Advertising has brought on its first head of measurement science, Edwin Wong, to fine-tune performance and help unlock even more ad dollars. In his new role, Wong will analyze performance insights while working with measurement partners, advertisers, and Uber’s marketing team.

His appointment was announced Wednesday (May 7) as Uber reported quarterly earnings, which showed its ads business has tripled in value since it launched three years ago. He’s no stranger to this kind of challenge. With previous roles at Yahoo, Pinterest, Buzzfeed, and most recently Vox Media, Wong has built a career helping digital ad businesses at scale during pivotal growth phases — often by putting measurement front and center.

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