.png)
![How Marketers Are Using AI for Writing [Survey]](https://www.growandconvert.com/wp-content/uploads/2025/03/ai-for-writing-1024x682.jpg)
![What Is Enterprise SEO? [+ Challenges & Tips for Success]](https://static.semrush.com/blog/uploads/media/29/ef/29ef2788bc32231bdd7879bb713fcfbf/55ae9c9b1332eff127afbd346283a288/enterprise-seo-sm.png)
![Average engagement rates for 12 industries [January 2025]](https://blog.hootsuite.com/wp-content/uploads/2024/09/Average-engagement-rate-media-benchmarks-Q4-2024-data-tips-time-to-post-on-social-media-Q3-2024-data.png)
![How Marketers Can Use Retail Media Networks to Get In Front of Customers [Expert Tips]](https://www.hubspot.com/hubfs/retail%20media%20networks-hero%20%28598%20x%20398%20px%29.webp)
Publicis challenges WPP’s Open X for Coca-Cola media
WPP is defending the North American media part of its flagship $4bn exclusive marketing deal with Coca-Cola against Publicis, runner-up when the account was awarded to WPP’s bespoke Coke agency Open X in 2021. North American media is worth about $800m. Open X pulls in resources from various parts of WPP, latterly a team from … The post Publicis challenges WPP’s Open X for Coca-Cola media first appeared on More About Advertising.
WPP is defending the North American media part of its flagship $4bn exclusive marketing deal with Coca-Cola against Publicis, runner-up when the account was awarded to WPP’s bespoke Coke agency Open X in 2021. North American media is worth about $800m. Open X pulls in resources from various parts of WPP, latterly a team from …
The post Publicis challenges WPP’s Open X for Coca-Cola media first appeared on More About Advertising.
