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News podcast listeners over-index on video podcast consumption
News podcast listeners are more likely to use YouTube to watch videos and consume and find podcasts, compared to non-news podcast listeners, according to a report.
News podcast listeners are more likely to use YouTube to watch videos and consume and find podcasts, compared to non-news podcast listeners, according to a report by NPR, NPM and Sounds Profitable.
“The News Podcast Consumer,” which came out last week, looked at news podcast listeners to analyze their demographics, media behaviors and consumption habits. The data is a segment of the “2024 Podcast Landscape Report” from Sounds Profitable and Signal Hill Insights, which surveyed over 5,000 Americans. Of those, nearly 800 respondents had consumed a news podcast in the last month.
The findings — which also show news podcast listeners are more likely to consume video podcasts — shouldn’t come as a surprise, given the recent dominance of YouTube as a podcast platform and the growth of video podcasts.
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