Confirmed: T-Mobile’s talks with Blis end in $175 million sale

Update Wednesday 11:50 a.m.: T-Mobile has confirmed its sale negotiations with U.K. outfit Blis, announcing it will buy the ad tech startup for $175 million. This comes a day after Digiday first reported the discussions. Below is the original report on the developments.

According to three separate sources familiar with the developments, Blis has been exploring its exit options in recent weeks, conducting discussions with both private equity and strategic suitors.

However, according to separate sources, the U.K. outfit is now understood to be on the brink of announcing a deal with T-Mobile, one of the few telco groups still interested in exploring ad-funded operations.

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