Media Buying Briefing: iProspect adds brand-building powers to its performance reputation

A common story around the world of media agencies — notably holding company shops — is one of bolting on digital and lower-funnel expertise to their historical brand-building chops. In the case of iProspect, that expertise is flowing in the opposite direction, at last in its North American offices. 

Digiday has learned that North American CEO Liz Rutgersson, who took over in fall 2023, has moved three Dentsu veterans onto her executive leadership team — all three of whom bring broader more traditional chops to the team to widen out the agency’s ability to deliver up and down the funnel for its clients.

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