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Media Briefing: DoubleVerify casts itself as news ally in Cannes — as scrutiny mounts
At Cannes Lions Festival of Creativity this week, the tech vendor has been working to convince advertisers — and skeptics — that it can help fix the brand safety system, which many say it helped break.
2017 called. It wants its keyword blocklists back.
Ask a publisher a few weeks ago what kept them up at night, and it wasn’t (just) AI-powered search eroding their traffic or ad tariffs squeezing margins — it was something far more familiar: keyword blocking.
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